About Jacobite Marketing

The Importance of Marketing for Business Success


You can have the best product or service in the world but you will not succeed without an effective marketing campaign. Quality of products or service is of course of key importance for business success but quality is no longer enough to sell. The thing is that most buyers prefer products they are familiar with over unknown ones regardless of the price. If you want to sell, you need to persuade the target audience that your products or service offer the best value for their money. And to be able to do that, you need marketing.

Marketing Strategies

A number of strategies can be used to persuade the consumers why choose your product or service over similar ones. Strictly speaking, marketing strategy refers to tools that are used to promote product or service and involves development and implementation of the so-called marketing mix or 5P’s – product, price, packaging, placement and promotion. More often, however, marketing strategy is used to describe a plan according to which advertising will be carried out. Examples include newspapers/TV/radio commercials, press release, flyers, promotional gifts, email advertisement, billboards, etc..

The results of marketing campaign are typically better if multiple strategies are used. But since the times are highly uncertain and most businesses cannot afford the expensive TV commercials, many firms, non-profit organisations, clubs, teams and individuals decide for Internet marketing.

Internet Marketing

Internet marketing is very inexpensive yet very effective because it can reach a huge audience in a matter of seconds. As a result, it is not only used by the firms that cannot afford the traditional forms of marketing but it is also used by large corporations with a multimillion budget for marketing.

In order to make the most out of Internet marketing, it is a good idea to hire the professionals because setting up a website will not do the trick. To reach the target audience and increase the sales, you need to attract as many visitors as possible to your website which is not as easy as it may seem. To generate more traffic, a number of techniques can be used and may include SEO (search engine optimisation), social media marketing, display advertising, article marketing, etc..

Marketing Research

Marketing research deals with evaluation of the success of marketing campaign. Its objective is to determine how the marketing strategy is performing and which marketing tools are most likely to achieve the desired effect. Its goal, however, is also to determine whether the existing strategy requires any modifications or changes. Marketing research is typically also conducted before the product or service is officially launched in order to present the product/service to the consumers in the best possible manner.